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Customer
Peter Reitano. Co-Founder & CEO of Abacus
Organization
Abacus
Industry
How Abacus won more business while spending less time on prospecting
“Common problem with companies like ours is. It is not a problem per say, you grow and you rely on your relationships and it is all kind of founder centric. A, there is a limit to that and B it is not the best use of your time. That is where we wanted GrowPilot to come in — to create a consistent pipeline of leads that we can close to scale.”
About the company
Abacus is a lean, mean, growth focused Facebook marketing machine. They plan, create and execute conversion focused Facebook ad campaigns built around data to deliver better results.
Target audience
Market and Growth leaders such as VP of Marketing, Head of Marketing, Head of Growth, CMO, Marketing Manager
Big brands in fintech, banking, CPGs, Apps, Tourism, E-commerce
Digital ad spend of more than $50,000 a month
Companies with 100–2000 employees
Hiring for positions such as Growth Marketer, Paid Social Manager, Social Marketer
Engagement Objectives with GrowPilot
Build a repeatable and scalable way to generate qualified pipeline
Implement a cost-effective prospecting alternative to hiring a sales rep and building process in-house
Connect with more great brands like Burt’s Bees, CIBC, Questrade, Star Wars and The Body Shop
Sales process before engaging GrowPilot
Abacus was not using any outbound activities before engaging GrowPilot.
They were using their network and referrals as inbound strategies to generate leads alongside channel partnerships.
Abacus had inbound leads coming in twice a week and about 25% of those leads closed.
Abacus X GrowPilot
The client loved the level of detail and transparency provided in our weekly emails highlighting the number of positive and neutral responses received.
Over the course of 9 months, Abacus has received 188 sales qualified inbound leads and is continuing to engage GrowPilot as a service provider.
“Knowing that there is someone working in the background generating these leads is great!”
“We wanted scale and a repeatable process to generate leads. Common problem with companies like ours is. It is not a problem per say, you grow and you rely on your relationships and it is all kind of founder centric. A, there is a limit to that and B it is not the best use of your time. That is where we wanted GrowPilot to come in — to create a consistent pipeline of leads that we can close to scale.”
Connection Rate
Response Rate