Customer
Lydia Da Cruz, Director of Innovation Strategy
Organization
Hackworks
Industry
Marketing Consulting
Building Connections with Prominent Industry Players: Hackworks' Outreach Success with GrowPilot.
"This collaboration with GrowPilot has not only allowed us to reach but engage with key stakeholders in ways we hadn't imagined. The connections we've made and the opportunities that have arisen from this partnership are testament to the power of strategic, targeted outreach in today’s digital age." - Lydia Da Cruz, Director of Innovation Strategy, Hackworks
About Hackworks
Hackworks specializes in organizing hackathons that drive innovation across various sectors by leveraging collaborative problem-solving. Recognized as leaders in designing competitive yet cooperative environments, Hackworks excels in drawing diverse ideas that address real-world challenges, fostering innovation and technological advancement.
Hackworks x GrowPilot Collaboration
To overcome these challenges, Hackworks teamed up with GrowPilot, known for their precision in navigating the complexities of digital outreach. The collaboration was grounded in a shared vision for targeted and effective communication:
- Strategic Targeting: GrowPilot and Hackworks meticulously identified key industries, job titles, and geographic locations, aligning these with Hackworks' ICP to ensure a laser-focused outreach strategy.
- Campaign Execution: Utilizing GrowPilot’s expertise, they launched tailored email campaigns, tested and refined approaches to maximize engagement and response rates.
- Reply Management Service: GrowPilot’s reply management service functioned as an extension of Hackworks’ team, not only reaching out to potential leads but also nurturing these contacts, managing communications, and scheduling meetings, effectively acting as Hackworks’ own BDR.
Challenge
In an era where digital communication channels are saturated and often noisy, Hackworks faced the challenge of breaking through the clutter. Their primary obstacle was effectively reaching and engaging potential clients through email, platforms known for their high traffic and low response rates.
Solution
GrowPilot devised a comprehensive strategy to elevate Hackworks' market outreach and lead generation efforts. This strategy incorporated tailored industry-specific outreach, personalized communication, extensive market experimentation, and strategic pipeline development.
Results
The partnership yielded remarkable results:
- High-Profile Connections: Successfully connected Hackworks with major names such as Nokia, Prudential, CRA, Government of Alberta, Global Affairs Canada, and Pfizer, significantly enhancing their industry presence.
- Enhanced Engagement: The strategic outreach efforts led to a high engagement rate, with meaningful conversations that opened doors to potential collaborations and partnerships.
- Robust Pipeline: The effective nurturing and follow-up strategies established a solid pipeline of prospects, ensuring a continuous flow of opportunities and a strong foundation for future growth.
"This collaboration with GrowPilot has not only allowed us to reach but engage with key stakeholders in ways we hadn't imagined."
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