How WorkTango built a predictable sales pipeline with GrowPilot

"GrowPilot has helped us connect and put us on the radar of organizations we were not connected with previously. I also do not have to spend a lot of time on sending out prospecting emails. It is really great to have someone working on prospecting in the background and to have interesting conversations with the right people who are interested in working with WorkTango." - Rob Catalano, Chief Engagement Officer & Co-founder

About the company

WorkTango enables companies to give their employees a voice and easily collect feedback for any purpose. The results are quicker insight and action, better people decisions, and a more aligned and engaged workforce.

Target Market

  • Human Resource (HR) leaders such as Head of HR, Director of HR, Partner
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  • 50 - 1000 employees
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  • Companies looking to improve employee engagement and foster a great culture

Engagement Objectives With GrowPilot

  • Build a predictable pipeline in a cost effective manner
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  • Connect with companies striving to build inclusive and sustainable cultures

Sales Process before engaging GrowPilot

Prior to engaging GrowPilot, all of WorkTango's leads came mainly through inbound marketing. They published content such as industry specific white papers to educate their target market about the importance of improving employee engagement and the impact it can have on your overall business growth.

WorkTango also deployed several other inbound marketing strategies that were relatively low cost and had a high impact. The team did realize the value of having solid outbound messaging to complement their marketing and at this point they looked at GrowPilot as a viable option.

WorkTango X GrowPilot

GrowPilot has generated 117 sales qualified leads for WorkTango over the course of 7 months.

"We've been having lots of very interesting conversations and we're on the radar of many organizations."

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Customer
Rob Catalano, Chief Engagement Officer & Co-founder
Organization
WorkTango
Industry
Management Consulting

"It is really great to have someone working on prospecting in the background and to have interesting conversations with the right people who are interested in working with WorkTango."

Connection Rate
Response Rate